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Category: WordPress Website Audit

  • What Do Prospects Want From Your Website?

    What Do Prospects Want From Your Website?

    A good, user-friendly website is one of the most important factors when it comes to having a successful website. If your website is not easy to use, you can be sure it will not only turn away customers, but it will also make it difficult for people to find what they are looking for when they visit your site. This can be a fatal mistake for any online business. Thankfully, there are ways to ensure your site is easy to use so that customers have a pleasant experience visiting it.

    Real effects of a website that is not user-friendly

    The consequences can be disastrous to your business and the entire reason you have invested all your time and money into starting up your own business. The overall experience can make or break your business.

    What is most likely to happen when your website frustrates a user who can’t find what they are looking for?

    • The first thing they’ll definitely do is leave your site and try out your competitor’s page instead
    • You end up building a bad reputation for your business
    • No frustrated user will recommend your business to others
    • And last but not least, you’ll lose money as most the prospects will run away from your business, and will not share your content if they’re unhappy

    Before we continue, just take a moment and ask yourself this. Are you missing out on potential new leads because your website has problems that you’re not aware of? Worry not, because we got you covered. Check out our free guide that is available now, where we help you understand how to evaluate the success of your website.

    Below are the fundamental things a website should do:

    1. Be easy to navigate

    A website should be easy to navigate. It’s no secret that most people who visit your website will use their phone to do so. It’s also no secret that most people browse the internet in a hurry and their first priority is to get to the page they want as quickly as possible. As a result, your website should be easy to navigate. If your website is hard to navigate and difficult to read, people will quickly get frustrated and leave, which is bad for your business and will lower your SEO.

    Other aspects to consider include:

    • Good search feature
    • Multiple ways to explore content
    • Custom 404 Page
    • Good Internal Linking
    • Informative header and footer

    1. Improve site layout

    A layout for a web page is the way in which it’s designed to be understood. A good layout is the most important thing for any website. If the layout is bad, it will not look good no matter how good the content is. The layout directly impacts the user’s experience. If the layout is good, the user will feel good, the interaction will be smooth, and the user will feel that the website is comfortable and has a good atmosphere.

    1. Fast load speed

    Page speed is one of the top 3 issues that has a direct impact on SEO rankings, bounce rates and conversion rates. Research shows that slow websites see a 21% increase in bounce rate and a 19% decrease in conversion rates. Clearly, those are some serious numbers.

    A fast website is the one which the page loads within about 2 seconds, but you should make sure that your website loads within at least 4 to 6 seconds.

    Don’t be scared though, because there are tools today like pingdom that will help you check your website’s speed and give you tips on how to speed up your site.

    1. Have clear and strong calls to action

    A call to action is a web page element that gives visitors a clear and specific instruction on what action to take next. For example, “Book Now,” “Subscribe Now,” “Buy Now,” “Learn More,” or “Contact Us.”  If you are a business owner, your website needs a clear and strong call to action.  If you are a web designer, your website design must have a clear call to action. Whatever it is that you want the customer to do it needs to be presented clearly and simply on your website!

    1. Provide contact information and make information easy to locate

    This is almost obvious but it’s important that we talk about it. A website should have contact information because people should be able to contact you. Never risk losing potential prospects by making it difficult to contact you. It is also very important to leave your visitors options of getting in touch you as opposed to only one way, as this allows them to reach out using the platform they prefer, such as Facebook, Twitter, on email, they can call or drop a DM if you leave your phone number, or even directly schedule a zoom meeting if you give them that option. Also make it easy for them to find the information. Everything should be stated clearly and concisely so that consumer questions are answered before they can be asked.

    Conclusion

    You should do your best to make sure all visitors to your site have the best experience ever, if you want your business to thrive and get more conversions.

    What you need to remember is that some of the most basic and proven usability tips include proper use of taglines, intuitive navigation, concise content, and strategic use of visuals. Avoid confusing features or functionality. Make sure your website is always customer-oriented and helps them solve a problem or address their pain!

    Don’t forget to download our free guide today which will help you make improvements to your website, because if you don’t it will be difficult for your potential customers to find you.

  • This is how you’re losing customers who access your website with mobile devices or tablets

    This is how you’re losing customers who access your website with mobile devices or tablets

    A good majority of people around the world today rely on their mobile phones for many things like shopping online, keeping up with the news, interacting with friends on social media, and responding to emails. According to research, mobile internet use surpassed desktop use in 2016 tipping the scales 51.2% for mobile to 48.7% for desktop. It’s simply because in today’s hectic world, it’s much easier to use your phone to do these things than it is to turn on your PC and then open a browser tab to access what you need online. For many people, it is now very difficult to imagine life without a mobile phone.

    According to another study, App Annie’s state of Mobile report, the average time spent on mobile apps was four hours and 48 minutes, a 30% increase from 2019. This was calculated across ten markets, including India, Turkey, United States, Japan, Mexico, Singapore and Canada. Users in Brazil, Indonesia and South Korea exceeded five hours per day. Of that time, seven out of 10 minutes were spent on social apps, photos and videos, with TikTok leading the way.

    So what does that really mean? Clearly, if you still don’t have a mobile-friendly version of your website, you’re most likely unknowingly turning away potential customers. Indeed, your website certainly has an effect on the perceived credibility and quality of your business.

    • We would like to help you understand how to evaluate the success of your website, as well as share tips that will help you make improvements. That’s why we’ve made a free guide available for you to download at the end of this article, containing this information and much more!

    Reasons to make your website mobile friendly

    You need to make sure your site is mobile-friendly so that users can effortlessly navigate, browse and click through links. Most importantly, what you must remember is that just because you have a website, doesn’t mean that it is optimized for phones and tablets. Therefore, it’s upon you to ensure that visitors to your site actually enjoy their visit and have a good experience, otherwise they’ll leave and never return because according to research, 88% of online consumers are less likely to return to a site after a bad experience! Some of the reasons why you need to have a mobile-friendly website include:

    1. Helps you build credibility: A mobile-friendly website will help you build credibility with your customers, clients, and influencers in your This is because, anyone who tries to visit your site on a mobile device will have a proper experience and this will encourage them to see you as a credible source of information.
    2. SEO – Google prioritizes mobile-friendly websites: it’s a known fact that google prioritizes mobile-friendly websites over those that are not in mobile search results. Google includes mobile data into its ranking and will index your mobile site first and base your website’s search ranking on that, meaning websites that are optimized for mobile rank better than those that don’t.
    3. It becomes easier to reach more customers even faster: It should be clear by now that a mobile-friendly site automatically opens up your customer base to anyone performing a mobile search.
    4. It helps your business be seen as relevant: If your website’s mobile experience is poor or non-existent, people will be encouraged to seek help However, mobile-friendly websites are contemporary, cutting-edge, and legit.
    5. Last but not least, it’s becoming a standard best practice: in today’s world, many websites are optimized for mobile devices and more are going live every Responsive web design has made mobile optimization easier and more accessible to everyone, which means users have started to expect this level of functionality to become the norm when browsing on their mobile devices.
    • In the free guide you can access at the end of this article, we highlight the key areas you need to focus your attention on to ensure your website delivers success to your business. One of the valuable things we share with you in the guide includes how to know if you’re accidentally losing customers who are viewing your website on mobile or tablet devices.

    Conclusion

    Here are some important points to keep in mind when developing a mobile-friendly website:

    • First of all, display your company’s most important information (name, address, contact information and a brief description of what you are about) at the top in plain text.
    • Next, do not include flash videos about your site because many devices do not support flash and can also take a long time to load.
      Also, make information easy to read on a small You can achieve this by not complicating navigation across multiple pages.

    In most cases, the Internet does not offer second chances. Poor website design, outdated aesthetics, and low usability are major credibility killers. So what should you do? First of all, if your website hasn’t been updated or redesigned in 5 years, you should implement the design tips we provide to create a modern and responsive website. If you recently completed a redesign and still find that many users keep leaving your site, and the conversion rates are lower than expected, then what you really need is this helpful free guide which contains tools you can implement to improve your website’s user experience.