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  • Understand the power of “Thank You” and why it matters to be seen as a company that does things differently in your industry

    Understand the power of “Thank You” and why it matters to be seen as a company that does things differently in your industry

    The phrase “thank you” is often considered to be among the most important words in the English language.

    Customer appreciation is the art of showing gratitude to consumers in a way that makes them feel seen, heard, and valued. When you express gratitude to your customers, you create a positive momentum that will propel your brand.

    The appropriate thing to do is to put the needs of your customers first, by doing so, you can also set off a good chain reaction that benefits your entire company. Team members benefit psychologically when they show their gratitude, and this in turn helps to foster a positive work atmosphere where people are prioritized.

    Some proprietors of businesses believe that they have to wait until they have the necessary resources, such as funds or time, before they can begin to consider the various methods in which they might express gratitude to their clientele. These leaders believe that once they have established a larger community and a better firm, they will be able to spare the time and resources necessary to express gratitude to the individuals who assisted them in achieving their goals.

    However, despite the fact that this line of reasoning seems to make perfect logic, it is not a successful tactic.

    You will establish a momentum that will carry you through the ups and downs of running a business if you begin by expressing gratitude to your clients right away. There are fun and imaginative methods to show appreciation for one’s clients on a daily basis, and these ways are available regardless of one’s resources or the amount of time available.

    Consider implementing some of the following client appreciation ideas, and watch your market share rise as a result:

    1. Send Handwritten Cards:

    The days of most people sending out handwritten cards are long gone. The practice of sending multiple emails at once has become common. Some people think this is a great way to show everyone how much you care about them without having to take the time to write a note to everyone on their list. Despite this, sending handwritten cards to business clients remains the preferred method of communication. It is a thoughtful and kind gesture to show someone that you care about them enough to write them a note.

    1. Send Edible Gifts:

    It is always great to send a present to customers that is both personal and meaningful, as well as something that reflects your company or brand. It is always a good idea to send a present to a customer that is related to the customer’s business or to the customer themselves. For instance you could give them a bottle of high-quality wine or a box of chocolates as a token of your appreciation.

    1. Themed Gifts:

    The use of themed gifts is most successful in service-based enterprises, particularly those in which the giver has had multiple opportunities to engage the recipient in conversation. During each conversation you have with a customer, it is helpful to pay attention to the customer’s interests. If you do this, you may discover a chance for a present that is particularly intriguing.

    1. Send a video:

    Services such as Bonjoro make it simple for you to communicate with your customers through video messages. You are able to send a personalized message of gratitude to them in the form of a video clip. This does a good job at welcoming customers to your service as well, so it has many additional users.

    Taking the time to make your customers feel appreciated will encourage them to not only come back to your business but also to tell their friends about you. Word of mouth referrals are one of the strongest types of marketing benefits you can have.

  • 5 Reasons To Choose WP Fundi For Your eCommerce Website

    5 Reasons To Choose WP Fundi For Your eCommerce Website

    1. We have a highly skilled team of designers and developers who deliver high quality WordPress websites.
    2. We are able to work at a fast pace according to your needs.
    3. We build eCommerce websites.
    4. We keep an in-depth communication with our clients.
    5. WP Fundi is an affordable website creation and management agency.


    With the advancement of technology, there are many options for you to choose for designing your websites. WordPress is one of the best platforms that you can choose for designing your websites. With it, you can easily design your websites, blogs, or e-commerce stores that are mobile and tablet friendly. It is also easy to modify, customize, and add new features.

    1. WP Fundi has a highly skilled team of designers and developers who deliver high quality WordPress websites

    The WP Fundi team have been working together in the web development and design industry for the last twenty years.

    We have worked with many businesses in Kenya and have always been trusted to deliver quality websites for them. Our specialty is also in creating business websites both for small, medium and large businesses in Kenya.

    2. We are able to work at a fast pace according to your needs

    When most people hear the word “fast,” they think of constantly working at the speed of light.

    That’s not what the word really means. Fast is more about being focused and doing things right the first time. Most people can’t work fast and still do things right, but we can.

    We can work with you to produce your custom website at any pace you like. Our websites will be of the highest quality and we endeavour to keep our prices affordable. We are able to work with you in any time zone and can work late at night and early in the morning to meet your deadlines.

    3. We build eCommerce websites

    They build websites that are more than just a pretty face, they are designed to convert visitors into sales.

    That means they have to be not only beautiful, but also functional. That means they have to have a good design, easy to use controls and friendly customer service should you have problems getting things to work.

    As Steve Jobs said, “Design is not just what it looks like and feels like. Design is how it works.” Using WP Fundi, it is clear to see that good design is important.

    4. We keep an in-depth communication with our clients

    We have a direct line of communication with our clients. We are able to offer all the necessary information about the web design process.

    There are two things to keep in mind: how to communicate with us, and how we communicate with you. The first is that we work with you regardless of where you are in the world. We keep an eye on your emails, we answer your calls and we are always happy to communicate via Zoom or Google Meet. When we quote a price with you, we also give you a dedicated number to contact us. So, if you need to call us during a project, or if you need to check how much longer the website project will be, you can call us and we will be happy to answer.
    It is important to us that you know that you have our full attention.

    5. We are an affordable website creation and management agency

    WP Fundi is a website creation and management agency that believes in affordable websites.

    We offer domain name registration, hosting, e-commerce solutions, and website design services. We build and optimize WordPress websites that are responsive and mobile-ready.

    We serve local and international clients across the globe. We offer website development and management services, as well as online marketing, content marketing & social media management. We also provide a comprehensive range of online training sessions.

    If you are looking forward to building an eCommerce website, then WP Fundi is the right choice for you. WP Fundi is an eCommerce website agency that enables you to build an eCommerce website, manage products, and process orders effortlessly. It provides you with an end-to-end eCommerce solution, and you can get it started for as low as $80 per month.

  • Web Design With Focus On The Target Audience

    Web Design With Focus On The Target Audience

    Knowing who your target audience is very important, because it will help you to easily communicate your message and reach the group of people you want to attract. A target audience is a group of people with similar characteristics and needs. These groups are often separated by age, gender, race, education, income, and many other factors.

    When it comes to web design, knowing your audience will help you understand their needs and make informed decisions about the design and content of your website. It will also help you make decisions about what design elements to use and which ones to avoid.

    The whole point is to make sure that your business offers what your customers want as well as something more that they didn’t know they wanted or needed.

    Why do you need a target audience?

    You need to market your company to a specific target audience, otherwise, marketing will be focused on the wrong group.

    To be able to market your product or service, you need to know who is going to buy it, your target audience. For example, if you want to sell make up products to someone who hates make up, you are going to fail miserably. The same thing goes for marketing a chocolate bar who is the target audience? Do they like nuts? Do they like chocolate? Do they like caramel?

    To understand this better and get access to more useful information on website design, you should check out our free guide that’s available for you to download now.

    Different age groups you should know when designing your website

    Every so often, people are born whose worldviews, goals, and lifestyle are radically different from those of their predecessors. By understanding this, you can find an individual approach to different user groups.

    When deciding the target group for your business, here are the different user groups that exist:

    Generation Alpha – up to 10 years

    Generation Z – up to 20 years

    Generation Y – 20 to 40 years

    Generation X – 40 to 60 years

    Baby boomers – 60-80 years

    Benefits of knowing your audience in web design

    Let’s face facts. You get to spend a great deal of time and money on your website. In order for it to be effective, you have to wow your target audience.

    Knowing your audience is useful in several ways, including knowing what will appeal to them and what will not, what is expected and what is not, and how to group people so that you can provide the appropriate product and service.

    Some of the main benefits include:

    1. Better Search Engine Optimization: Targeted websites increase engagement, lower bounce rates and increase Indexing bots track this activity and rank your website higher in search results.
    2. Lower bounce rates: Website visitors form their opinions5 seconds after arriving on your page. People of different age groups, genders and professions react differently to their content, design and aesthetic decisions. However, if you state immediately who your target audience is, people in that demographic will be more likely to stay on your site and see what you have to offer, especially if it solves their problems.
    3. Better prospects for optimization: Research shows that 74% of customers are frustrated when their website doesn’t meet their That’s why a custom website design for your target audience filters out unnecessary traffic and attracts potential leads.
    4. Increased engagement and conversions: According to research by Social Triggers, 94% of users feel uncomfortable with websites because of their design. This concern leads to low engagement and poor One of the best ways to engage with your target audience is to personalize your website for them.
    5. High Website Authority: By focusing on your target audience, you can create an authoritative website for This gives your brand credibility to a larger audience.

    How can you improve your website for your audience?

    A website serves a single purpose in today’s world – to attract visitors and convert them into customers. The best way to improve your website for your audience is through your content and good design.

    When you create a website to showcase your content, you want to be clear about your products and services, as well as be able to easily connect with customers through your site. The website is the first place prospective customers will go to learn about you and your services, so it is important to make sure you have put the time and effort into creating a site that will effectively reach your audience. Engaging your audience starts with knowing who they are and what they are looking for.

    Remember, we have a free guide for you which contains all the secrets to a successful website project and will also guide you further on how can you improve your website for your audience.

    Conclusion

    Website design is a subject that deserves attention. With the help of web design, the website becomes interactive, lively and easy to use. There are main steps to consider when a web designer creates a website: the first two points to consider when you make a website are the design and the usability. The design of the website should be professional and it should be user friendly.

    Website designing is a process that includes a lot of steps. These steps are easy if you know what they are. You will come across many websites that look beautiful but the navigation or design of the website can turn off a user.

    Don’t forget to download our free guide today to get a better understanding of why your requirements should focus on your target audience and more information on important steps that are crucial for a winning website project.

  • What Do Prospects Want From Your Website?

    What Do Prospects Want From Your Website?

    A good, user-friendly website is one of the most important factors when it comes to having a successful website. If your website is not easy to use, you can be sure it will not only turn away customers, but it will also make it difficult for people to find what they are looking for when they visit your site. This can be a fatal mistake for any online business. Thankfully, there are ways to ensure your site is easy to use so that customers have a pleasant experience visiting it.

    Real effects of a website that is not user-friendly

    The consequences can be disastrous to your business and the entire reason you have invested all your time and money into starting up your own business. The overall experience can make or break your business.

    What is most likely to happen when your website frustrates a user who can’t find what they are looking for?

    • The first thing they’ll definitely do is leave your site and try out your competitor’s page instead
    • You end up building a bad reputation for your business
    • No frustrated user will recommend your business to others
    • And last but not least, you’ll lose money as most the prospects will run away from your business, and will not share your content if they’re unhappy

    Before we continue, just take a moment and ask yourself this. Are you missing out on potential new leads because your website has problems that you’re not aware of? Worry not, because we got you covered. Check out our free guide that is available now, where we help you understand how to evaluate the success of your website.

    Below are the fundamental things a website should do:

    1. Be easy to navigate

    A website should be easy to navigate. It’s no secret that most people who visit your website will use their phone to do so. It’s also no secret that most people browse the internet in a hurry and their first priority is to get to the page they want as quickly as possible. As a result, your website should be easy to navigate. If your website is hard to navigate and difficult to read, people will quickly get frustrated and leave, which is bad for your business and will lower your SEO.

    Other aspects to consider include:

    • Good search feature
    • Multiple ways to explore content
    • Custom 404 Page
    • Good Internal Linking
    • Informative header and footer
    1. Improve site layout

    A layout for a web page is the way in which it’s designed to be understood. A good layout is the most important thing for any website. If the layout is bad, it will not look good no matter how good the content is. The layout directly impacts the user’s experience. If the layout is good, the user will feel good, the interaction will be smooth, and the user will feel that the website is comfortable and has a good atmosphere.

    1. Fast load speed

    Page speed is one of the top 3 issues that has a direct impact on SEO rankings, bounce rates and conversion rates. Research shows that slow websites see a 21% increase in bounce rate and a 19% decrease in conversion rates. Clearly, those are some serious numbers.

    A fast website is the one which the page loads within about 2 seconds, but you should make sure that your website loads within at least 4 to 6 seconds.

    Don’t be scared though, because there are tools today like pingdom that will help you check your website’s speed and give you tips on how to speed up your site.

    1. Have clear and strong calls to action

    A call to action is a web page element that gives visitors a clear and specific instruction on what action to take next. For example, “Book Now,” “Subscribe Now,” “Buy Now,” “Learn More,” or “Contact Us.”  If you are a business owner, your website needs a clear and strong call to action.  If you are a web designer, your website design must have a clear call to action. Whatever it is that you want the customer to do it needs to be presented clearly and simply on your website!

    1. Provide contact information and make information easy to locate

    This is almost obvious but it’s important that we talk about it. A website should have contact information because people should be able to contact you. Never risk losing potential prospects by making it difficult to contact you. It is also very important to leave your visitors options of getting in touch you as opposed to only one way, as this allows them to reach out using the platform they prefer, such as Facebook, Twitter, on email, they can call or drop a DM if you leave your phone number, or even directly schedule a zoom meeting if you give them that option. Also make it easy for them to find the information. Everything should be stated clearly and concisely so that consumer questions are answered before they can be asked.

    Conclusion

    You should do your best to make sure all visitors to your site have the best experience ever, if you want your business to thrive and get more conversions.

    What you need to remember is that some of the most basic and proven usability tips include proper use of taglines, intuitive navigation, concise content, and strategic use of visuals. Avoid confusing features or functionality. Make sure your website is always customer-oriented and helps them solve a problem or address their pain!

    Don’t forget to download our free guide today which will help you make improvements to your website, because if you don’t it will be difficult for your potential customers to find you.

  • Risks of Sharing Passwords

    Risks of Sharing Passwords

     

    You may think it’s harmless to share passwords with family members, friends, or co-workers. But sharing your password can lead to security issues and compromise your privacy. Even if you aren’t using a public computer, your passwords can be stolen and used to hijack accounts.

    Password sharing happens more often than you think—and it’s only getting worse. Hackers were able to obtain thousands of email addresses from users of Yahoo!’s hacked email service, and it was only through a simple mistake. Yahoo then sent out an email to all of its users, informing them that their service had been hacked and had to reset their passwords. Unfortunately, the email was never fully tested before it was sent out to users, and Yahoo never considered that users might archive these emails. As a result, the passwords of 500,000 Yahoo users were hacked and posted online.

    While on the surface this seems like a no-brainer, there is a growing trend of companies who, in the name of convenience, ask users to share their main passwords with the company. In the name of better customer service, they claim they will do everything they can to keep your passwords safe. A few examples are: asking for your main passwords to access your account and then quickly doing an update or new installation. This is done to make sure you get the best service possible and to make sure you don’t have to wait for a representative to accompany you. However, this is a huge security risk and should be avoided at all costs.

    Now, before we dive deep into the main reasons why password sharing is risky, it is important at this point to let you know that we have a free guide available for you to download, which has everything you need to know about why you should never give your main passwords to third parties.

    Never give your main passwords to third parties. Here’s why:

    1. Your account becomes more vulnerable to phishing/sniffers

    Phishing is when hackers spoof a company’s site to look like the real one, then send out emails to customers that look like they’re from the company. It may even say something like “Your account has been locked due to security risks.” Or it may say “You are almost out of storage space. Buy more”–anything to get you to click on the link and type in your password. A sniffer is a program that sits on a hacker’s computer and collects information as it travels through the internet. The sniffer program looks at the source and destination addresses and reads the emails. Many times, this information is used for spamming. So your account and your computer can become vulnerable to viruses and spyware

    1. Your account security is compromised

    Sharing passwords is a lot like giving your house keys to a stranger. The stranger in this case is a hacker. If your passwords are being shared, then you need to change your password right away. If a hacker is using your information to access your accounts, you need to change all your passwords and update your security questions.

    1. Loss of ownership of accounts

    You should not share your password. Ever. This is a pretty simple concept, but for some reason, plenty of people still feel the need to share their passwords with their friends and family. The biggest risk to you is that if you share your password with someone, they could take your account and start sharing it with their friends. From your email address, hackers will have access to any other passwords they want to change, including those from online marketplaces like Amazon! This only means that the hacker can easily replace your details (address and phone number) with theirs and make purchases using your account information.

    Unauthorized access/ Cloud computing

    The rise of cloud computing has been a boon to the average user who, with a few mouse clicks, can access and share their files, photos and video among family members, friends and across the globe. But this convenience comes with a price, and that price is security. At any time, a hacker can gain unauthorized access to your personal information and compromise your credit cards, your bank account and even your identity.

    Guidelines for password management

    Passwords are the keys to your digital kingdom, so it’s important to understand how best to deploy them for maximum security.

    The most effective way to avoid problems that can arise from loss or theft of your smartphone is to protect it with a strong password. Experts generally recommend that you have at least eight characters in your password, and that you use at least one capital letter, one number and one symbol. For example, if your favorite password is “password,” try “Pa$$w0rd!” (with quotation marks) or “Password1!” (with exclamation marks).

    No matter what your password is, it will be less effective if it is easily discovered. And the best way to keep a password secret is not to write it down anywhere.

    Conclusion

    In a nutshell, this article is simply communicating this:

    • Never share your password with anyone, for any reason!
    • As much as you can, avoid reusing a password or using the same password for multiple accounts.
    • Avoid using automatic logon functionality.
    • Avoid writing your password down.
    • If password sharing is part of your firm’s policies, try as much as possible to opt for solutions with provision for single sign-on.

    Don’t forget to download our free guide to access guidance to this and much more!

  • Think of your website as an investment, not a cost to your business

    Think of your website as an investment, not a cost to your business

    Do you think investing in a website is a waste of time and money? Not sure whether or not to invest in a website? By the end of this article, all the confusion, worries and questions you have will have ceased to exist, as we will walk you through all the important reasons why you should invest in a website. In the world we live in today, people use their phones or PCs to go online and search for whatever they need and are then directed to the most relevant web pages. This also applies to potential customers and customers who are looking for the company’s official website for business. This is why you must invest in a professional website that presents your company, your products or your services, so that you don’t get lost!

    Before we even get into why you should invest in a website, we have good news for you. At the end of this article, you’ll receive our free guide, which has everything you need to know to get started with your website plan. This will surely make the process and journey of owning a website quite easy for you, so read on because you can’t miss it!

    To get started, you need to understand your niche, your audience, and your business needs. Some business owners just don’t understand why they should invest in a site, because the fact is that the average website costs hundreds of dollars every year to host and maintain. Our goal here is to help you decide if a website is worth building, especially since you don’t want to invest in a poor, cheap website to avoid a bad user experience! The truth is, the website investment doesn’t have to be huge. How much you should spend on your website depends on various factors, such as the level of functionality you need and your target audience.
    Websites are undoubtedly essential for continued growth in the digital age. Most businesses, especially small and medium businesses, would rather use social media to attract new customers, but what they forget is that social networking sites are just tools to bring people to your website or sales page, where the real sales action takes place. Also, websites are cheaper than traditional marketing tools because they can work as long as you have up-to-date domains and hosting services, while ads in newspapers, for example, can only give you advertising for a few days at most.

    We know you still have questions and doubts at this point, that’s why we want to give you more reasons why you should invest in a website. However, even after sharing these very important points with you, we understand that you could still use more help, that’s why we provide a free guide at the end of this article, to further help you understand everything better.

    What are the benefits of investing in a website for your business?

    1. To build your credibility
      You absolutely want your prospects and customers to feel as comfortable as possible doing business with you and take precedence over your competitors who are also online. However, that can’t happen if you don’t have a trustworthy online presence. What you need to do is get a professional website, where you can share relevant information about your business such as company stories, administrators, certifications, completed projects, partners and testimonials that most of people find relevant to assess the credibility of your business. If we’re being completely honest with ourselves, without an online presence in today’s world, consumers might not even see your brand as legitimate.
    2. To show your authority in the industry
      One of the biggest goals of any business in the world is to remain authoritative in your industry and relevant to your market. This is why you need a well-optimized website designed to show that authority. A good site will help you gain the trust of potential customers and show your long-term value to existing customers. To achieve this, you need to make sure everything on your website works flawlessly, share honest, customer-centric content, and use high-quality images.
    3. A website allows your business to be competitive in local and global markets
      One of the main advantages of a website is that a local customer can do business with you as efficiently as another customer from all over the world. This means your company can use its professionally designed website as leverage to do business locally, nationally or even globally, giving it the potential to grab an even bigger slice of the global market pie.
    4. Your website allows you to generate more leads
      You absolutely want your visitors to become customers, which is no small feat. Just as only a fraction of visitors will convert, important marketing leads can be generated from the rest of the visits, using lead capture tools that you can embed or integrate into your websites. You’ll be able to get contact details from your visitors, which you will use to communicate with them later about your products or services. Ultimately, these connections can bring them back as paying customers.
    5. A professional website helps you improve customer service
      Once you have a well-designed professional website, it becomes a sales and information tool for your business. In fact, you should have a detailed FAQ page on your website that helps establish your experience, increase online sales, and keep customers happy.
      It is also very important to ensure that your contact information is listed clearly and you can also offer free resources and tools to website visitors that could improve their buying process.

    Conclusion

    There is no doubt that you should invest in a website for your business and the best way to do this is to invest financially by hiring an expert to help you. As stated earlier, you now understand why a website presents new opportunities to build credibility, gain more leads, discover visitors to your site, and prevent potential customers from drifting away from competitors who have a great website strategy. You need to make sure your site is equipped with everything it needs to make marketing your business as easy as possible.

    Before you even invest in a website, we’d like to help you better understand how to get started with your website plan. We’ll take you through reasons why you should take the time to have a plan in place with a simple understanding that helps everyone involved in the project move together in the same direction. You’ll also learn why successful website design is the result of great collaboration between you and your chosen design partner, delivers a return on your investment through clearly defined SMART goals, and more. Download our free guide today, to get the proper plan on the way to go about your website goals!

  • Discover why backups & disaster recovery are crucial for business

    Discover why backups & disaster recovery are crucial for business

    You may have heard that you need a disaster recovery plan for your business, but do you really know why it’s important and what it actually means? Well, don’t worry, because that’s what we’re going to talk about here, our main objective being making sure that by using very simple terms, you will be familiar with backup and disaster recovery services.

    Defining backup and disaster recovery strategy

    Backup and disaster recovery strategy in simple words is the process of taking backup of your data and setting up security systems that help you to secure your data. Essentially, these are mechanisms put in place to protect your organization’s critical data.
    We’ll walk you through the types and importance of data backup and recovery, risk factors, strategies used to deal with emergencies, and mistakes to avoid.

    First of all, is there a difference between the two? Yes! Now, while both aim to protect critical business data, the two approaches are not the same. Here’s what you need to know:

    Backups keep a copy of your critical data in a secondary location, from where it can be fully accessed and restored in the event of a disaster, while Disaster Recovery (DR) is a strategic planning model that ensures your data is protected and can be easily restored within minutes in the event of a cyberattack or natural disaster. A disaster recovery plan doesn’t just back up your data, it captures a snapshot of critical functions that make it easier to restore your full system and minimize disruption to business continuity.
    You need a backup. This is not an option as it is a critical part of your business as research shows that approximately 70% of businesses have suffered data loss due to accidental deletion, disk or system failure, viruses or other disasters. Meanwhile, according to a study by Reports and Data, the global Data Backup and Recovery Market is forecast to reach USD 19.96 Billion by 2028.

    What are the different types of backup?

    Full Backup: An important and complete backup operation copies all your data to another device setting such as a disk, tape, or CD. However, a complete copy of all your data is made available in a single device set. Backing up your data takes a long time and requires a lot of storage space; therefore, a differential or incremental backup is used in conjunction with other types of backups.

    Differential Backup: This backup will copy all changed data from a previous episode, but will continue to copy all data restored from the last requested full backup each time it is performed.

    Incremental backup – This operation copies data that has changed since the last backup process. A backup operation will record and keep track of the time and date that all backup operations occur. This operation is faster and requires less storage space.
    Before we dive into why your business needs data backup and recovery, you need to know what causes data loss. Below are the top three reasons for data loss and downtime:

    1. Human error
      According to a survey by the uptime institute, up to 75% of data center outages are due to human At the same time, more than 30% of IT services and data center operators experience downtime or severe service degradation, while 10% of the respondents said their most recent incident cost them over a million dollars.
    2. Ransomware
      Malware, breaches, phishing and other cyberattacks have been on the rise for years, but the explosion in ransomware attacks and the cost of recovering them is disrupting the IT security landscape.
      According to research from “The State of Ransomware 2021”, Sophos reported that over the past year, the average bill for rectifying a ransomware attack, considering downtime, people time, device cost, network cost, missed opportunity, ransom paid, , was $1.85 million.
    3. Natural Disasters
      Volatile weather events such as hurricanes, floods, tornadoes and wildfires put businesses and their data at Flooding, for example, can cause emergency systems to fail and prevent staff from reaching their data centers. Additionally, according to the National Oceanic and Atmospheric Administration, August averages more than 9,000 wildfires and nearly two million acres of damage.
      Now that you have an idea of ​​what might be the underlying reason for data loss in case it happens, it is exactly time to discuss the importance of data backup and restoration.

    In today’s modern world, it’s very important to be vigilant because the average website will be attacked for weak spots, multiple times a With the help of our free guide, you’ll get more help on what this article describes to make sure you’re always prepared.

    Why is backup and recovery important for your business?

    1. Enhanced Data Protection
      Various cloud-based storage solutions and modern backup solutions rely on strong security Using in-transit and at-rest encryption, zero-trust security models can provide advanced data protection and secure confidential company data such as customer details, transition details, etc.
    2. Automation increases efficiency and reliability.
      Relying on manual backups creates a headache for businesses. It’s also unreliable, inconvenient, time consuming, consumes higher bandwidth, and requires more storage space. It is best to choose commercial-grade backup and recovery software that will help you manage space and bandwidth by minimizing footprint through various mechanisms such as data duplication, compression, data filtering and bandwidth throttling, while increasing reliability through automation.
    3. Easy Data Recovery in the Event of a Disaster
      Not all endpoints in your organization have backup software installed. Such companies run a high risk of permanently losing endpoint data in the event of a malware, ransomware attack, or hardware failure. Therefore, it is necessary to minimize the risk of data loss by recovering essential data with high-end backup software.
    4. Improve Employee Productivity
      When a business loses data, it loses more than just data. Employees have to rework on various things to recover data that directly affects their productivity. You must have a recovery solution. If you don’t have one, it will be difficult to restore your data and start from scratch again to recover the loss.
    5. Increased Competitive Position
      Cloud backup and recovery solutions provide better access to business data and secure data against attacks such as malware and ransomware. This process of data protection and availability gives any business an edge over the competition and helps provide superior customer service.
    6. Minimize the threat
      Companies’ data is a potential target for attackers, and it’s important to protect data from viruses, hackers, and malicious entities. They can target any business, regardless of its size or industry, with malicious intent. A backup is the best way to guard against malware if you have a secure copy of all your data. This way you can manage your financial growth and your reputation.

    What data should you backup?

    Businesses produce data from almost every process in the organization. Each department needs certain types of data to function. Website interactions fuel sales and marketing. Digital communications are essential to customer service, and financial data helps stakeholders visualize profits. When turned into information, all business data reveals opportunities and helps businesses compete in their markets.
    You should back up your files, folders, images, product descriptions, collections, payments, delivery information, vendor information, personally identifiable information (PII), account information, transactions, interactions, and payment information. In the case of third-party SaaS, most vendors only back up their own platform, so if an error occurs on their end, you may face a data disaster that would be difficult to recover from. This means that all data should be backed up and made available for quick recovery when needed.

    When devising your data recovery strategy, here’s what you should do:

    • Make a record all hardware and software applications.
    • Assess the impact of any potential downtime / data loss; RPO – Recovery Point Objective (How much data can you afford to lose?) and RTO Recovery Time Objective (How long can you afford not to run your critical systems?).
    • Prioritize the importance of different applications / types of data you use.
    • Agree on clear responsibilities for employees and suppliers.
    • Document a clear process on what should happen in the event of a disaster.
    • Perform regular rehearsals to test the plan.
    • Check the validity of data that you regularly back up; don’t assume it’s correct.
    • How confident are you that you can recover your data and be up and running on time?
    • Create a communication plan. What should you tell your staff about how they can keep working? How will you assure your customers, suppliers and other stakeholders that you have everything in place to continue operating?

     Conclusion

    You really need to have a regular and consistent data backup and recovery strategy in place to protect your business and its data from data loss and other threats. Backup and disaster recovery plans can only be useful if they are designed, implemented and tested long before they are needed. To get started, download our free guide here to learn more about our data recovery and backup solutions.

     

  • Find out how easy it is to check your website’s search engine rankings and needed changes

    Find out how easy it is to check your website’s search engine rankings and needed changes

    Google processes more than 3.5 billion searches every day, according to research, which is why optimizing your site is very important to improve your search engine ranking. It is common knowledge that you that you won’t be able to generate leads for your business if no one can find you. Well-optimized sites get more and more traffic over time, which means more leads and sales. Without SEO, people won’t be able to find your site and all your hard work will be in vain. You’re probably wondering how you can get your site on Google, right? It’s quite simple. Google is a fully automated search engine that uses web crawlers to constantly browse the web, looking for sites to add to our index; usually, you don’t even need to do anything other than publish your site to the web. You still need to help Google find your page, and the first step in doing that is to make sure Google can find it by submitting a sitemap, which is a file on your site that notifies search engines of new or changed pages on your site. At the same time, Google also finds pages via links to other pages.
    Before we share more details on ways to improve your site’s ranking, let’s first look at how search engines work.

    Search engines have three main functions:
    a. Crawl: This is the process by which search engines discover updated content on the web, such as new sites or pages, changes to existing sites, and dead links.

    b. Indexing: After a search engine processes each of the pages it crawls, it compiles a huge index of all the words it sees and their position on each page. It is basically a database of billions of web pages.

    c. Classification: Once a keyword is entered into a search box, search engines will check which pages in their index have the closest match; these pages will be assigned a score based on an algorithm made up of hundreds of different ranking signals. These pages will then be presented to the user in order of score.

    • Today, it’s not easy to launch a website and just seat back, hoping for people to find it online. So many new websites are created daily, meaning it’s a crowded place and you’ll miss out if your business can’t be found online by your customers. That’s why you need to download our free guide available at the end of this article, to find out the secrets of your online business

    How to improve your ranking on Google

    1. Publish rich content
      Quality content is the number one driver for positioning yourself on search engines. Without them, it will be difficult for you to gain visibility in search engines. You should also update your page content often, as this encourages search engines to visit your website more often.
      Add new content to your website every week as it may add information about a new product or service that you are selling. It is also important to update your web content pages at least every 6 months and remove content that is no longer relevant.
    2. Use keywords on your site
      Keywords are the words visitors use when they search. Therefore, matching the keywords used on your website with the words customers use when they search for you is an important part of SEO. Add popular keywords or phrases to your website.
    3. Come up with unique title headings and meta descriptions for each page
      Title tags are the headlines of your pages on search engine results pages, while meta descriptions serve as descriptive text; a concise and captivating description of what it contains, with the aim of enticing people to enter. Both inform Google of the content and purpose of each of your pages and determine how your pages appear in search results.
    4. Improve Your Page Loading Speed ​​
      According to research, about 40% of visitors will leave websites if the page takes longer than 3 seconds to load, and 80% of those visitors will not return to that website. What this does is that it eventually kills traffic to your site making the SEO ranking very poor. However, if your page loads quickly, people will come back and Google’s algorithm will recognize your website’s popularity and adjust your search rankings accordingly.
    1. Optimize Your Links
      All of your data claims should be linked to trusted, authoritative sources. Build your authority and credibility by adding relevant in-text links. For example, instead of having “click here” links, try typing in the name of the destination. At the same time, always use descriptive links by linking keywords as this not only improves search engine optimization but also adds value to your readers. Also, fix any broken links, as broken links can crush your SEO rankings and diversify your links by redirecting them to your site from blogs, directories, and sometimes other sites’ homepages.
    2. Optimize your site for mobile devices
      Mobile compatibility is an important SEO ranking factor because many people use their phones more than their desktop computers to access the web. If your site is not optimized for mobile devices, you may be under-ranked because 60% of Google searches come from mobile devices. You can actually see where you stand by using Google’s mobile-optimized test.
    3. Be active on social media
      A cognitive SEO study of 23 million shares found a definitive link between social shares and search engine rankings, which is why your business and website need to be active on social media. Learn to share links on your social media pages, because when this information appears in people’s news feeds, all it takes is just one click for them to share it. There is a lot of traffic potential as social media offers 4.8 billion users worldwide.

    Conclusion

    These strategies are only a few of the many methods for improving your search engine ranking. If you haven’t started putting focus on SEO, you really need to because it’s not going to phase out soon. Start now and always monitor your results, and soon enough, you’ll be making your way toward the top search results on Google.

    Download our free guide to find out how to optimize your website as well as what you need to unlock to help search engines rank your website better.

  • This is how you’re losing customers who access your website with mobile devices or tablets

    This is how you’re losing customers who access your website with mobile devices or tablets

    A good majority of people around the world today rely on their mobile phones for many things like shopping online, keeping up with the news, interacting with friends on social media, and responding to emails. According to research, mobile internet use surpassed desktop use in 2016 tipping the scales 51.2% for mobile to 48.7% for desktop. It’s simply because in today’s hectic world, it’s much easier to use your phone to do these things than it is to turn on your PC and then open a browser tab to access what you need online. For many people, it is now very difficult to imagine life without a mobile phone.

    According to another study, App Annie’s state of Mobile report, the average time spent on mobile apps was four hours and 48 minutes, a 30% increase from 2019. This was calculated across ten markets, including India, Turkey, United States, Japan, Mexico, Singapore and Canada. Users in Brazil, Indonesia and South Korea exceeded five hours per day. Of that time, seven out of 10 minutes were spent on social apps, photos and videos, with TikTok leading the way.

    So what does that really mean? Clearly, if you still don’t have a mobile-friendly version of your website, you’re most likely unknowingly turning away potential customers. Indeed, your website certainly has an effect on the perceived credibility and quality of your business.

    • We would like to help you understand how to evaluate the success of your website, as well as share tips that will help you make improvements. That’s why we’ve made a free guide available for you to download at the end of this article, containing this information and much more!

    Reasons to make your website mobile friendly

    You need to make sure your site is mobile-friendly so that users can effortlessly navigate, browse and click through links. Most importantly, what you must remember is that just because you have a website, doesn’t mean that it is optimized for phones and tablets. Therefore, it’s upon you to ensure that visitors to your site actually enjoy their visit and have a good experience, otherwise they’ll leave and never return because according to research, 88% of online consumers are less likely to return to a site after a bad experience! Some of the reasons why you need to have a mobile-friendly website include:

    1. Helps you build credibility: A mobile-friendly website will help you build credibility with your customers, clients, and influencers in your This is because, anyone who tries to visit your site on a mobile device will have a proper experience and this will encourage them to see you as a credible source of information.
    2. SEO – Google prioritizes mobile-friendly websites: it’s a known fact that google prioritizes mobile-friendly websites over those that are not in mobile search results. Google includes mobile data into its ranking and will index your mobile site first and base your website’s search ranking on that, meaning websites that are optimized for mobile rank better than those that don’t.
    3. It becomes easier to reach more customers even faster: It should be clear by now that a mobile-friendly site automatically opens up your customer base to anyone performing a mobile search.
    4. It helps your business be seen as relevant: If your website’s mobile experience is poor or non-existent, people will be encouraged to seek help However, mobile-friendly websites are contemporary, cutting-edge, and legit.
    5. Last but not least, it’s becoming a standard best practice: in today’s world, many websites are optimized for mobile devices and more are going live every Responsive web design has made mobile optimization easier and more accessible to everyone, which means users have started to expect this level of functionality to become the norm when browsing on their mobile devices.
    • In the free guide you can access at the end of this article, we highlight the key areas you need to focus your attention on to ensure your website delivers success to your business. One of the valuable things we share with you in the guide includes how to know if you’re accidentally losing customers who are viewing your website on mobile or tablet devices.

    Conclusion

    Here are some important points to keep in mind when developing a mobile-friendly website:

    • First of all, display your company’s most important information (name, address, contact information and a brief description of what you are about) at the top in plain text.
    • Next, do not include flash videos about your site because many devices do not support flash and can also take a long time to load.
      Also, make information easy to read on a small You can achieve this by not complicating navigation across multiple pages.

    In most cases, the Internet does not offer second chances. Poor website design, outdated aesthetics, and low usability are major credibility killers. So what should you do? First of all, if your website hasn’t been updated or redesigned in 5 years, you should implement the design tips we provide to create a modern and responsive website. If you recently completed a redesign and still find that many users keep leaving your site, and the conversion rates are lower than expected, then what you really need is this helpful free guide which contains tools you can implement to improve your website’s user experience.

  • A guide to a smart off-boarding sequence – How to continue the sales conversation

    A guide to a smart off-boarding sequence – How to continue the sales conversation

    In sales, losing customers is inevitable. There are many reasons why potential customers might not convert, but that doesn’t mean you have to stop there. Every lost customer is a lesson. Sometimes it’s not even about you or your products and services. You probably just need to find better ways to get more potential customers to buy what you’re selling. Some leave because you probably prioritized features they didn’t want or maybe you didn’t fix bugs that were affecting their business. After losing users, do not write them off. Instead, you should actively reach out, listen to their issues, try to understand their wants and needs, and learn from it.
    A well-executed off-boarding strategy can have many benefits for smart businesses.
    According to the Journal of Marketing Research, returning customers spend 67% more than new customers, and businesses are 300% more likely to win back an old customer than acquire a new one.
    Whether departing customers fall into the regrettable (it’s your fault they left) or non-regrettable (their leaving has nothing to do with you) categories, always ensure that churning customers have a satisfying leaving experience, making them more likely to consider returning in the future or recommending you to others.
    We have a plan that can work wonders for your business when it comes to a smart off-boarding strategy. In our free guide available at the end of this article, you can access smart tactics to continue the sales conversation and lead them to their next purchase.

    Smart tips for a smart off-boarding process

    1. Turn the off-boarding process into a positive experience
      It doesn’t matter whether the customers who left fall under regrettable or non-regrettable categories, it’s always important to try to keep the off-boarding process a positive experience by making sure that you treat them with respect all the time throughout their off-boarding process.
    1. Ask permission to try again
      Always keep a record of customers’ specific reasons for cancellation. Once you have made changes related to the reasons given, take advantage of this opportunity to reach out to old customers and do your best to win them back. However, never bother a customer who insists on cancelling. Assess the situation and, if it makes sense, take the opportunity to lay the groundwork for your future activities.
    2. Always Make It Easy
      Sometimes trying to get a customer to stay only increases agitation and creates an unhappy customer experience. Never complicate the departure of your customers. Avoid using obscure schemes that manipulate users into staying with you. Instead, offer customers a way to contact and speak to someone before canceling. If that doesn’t change anything, make sure the cancellation is easily discoverable in your product and happens in a timely manner.
    3. Show your value and benefits
      Don’t let your customers leave without convincing them why they should use your products or services. Sometimes users walk away without seeing the full value of your product, which shouldn’t be the case. You should use off-boarding as another opportunity to educate them about your products and services. How would you do this best? Show them your value and benefits during the relocation process by connecting them with resources and guides.
    4. Suggesting Alternatives
      Think of strategies you might use as alternatives to permanently losing a customer. Is there a way to change your product’s value proposition for customers who are considering leaving instead of letting them go?
      You should focus primarily on what makes them stay, not what makes them quit. You can achieve this, for example, by upgrading them to a free plan. Talking of which, you should consider downloading our free guide which will help you easily learn how to follow-up more effectively with your customers.

    How to win them back

    Having a good marketing plan can help re-nurture old customers. You can think of campaigns that could help with smart marketing strategies to drive more conversions without sacrificing relevance. At the same time, pay special attention to customers who have experienced significant difficulties in previous campaigns. It’s also important to have subscription services that allow customers to pause or change the frequency of deliveries, which is great for people who still like the company but don’t need the full package.
    The goal is to create an off-boarding experience that leaves your customers satisfied and more likely to try you again in the future.

    Conclusion
    We hope you now know and understand that all is not lost when a user decides to unsubscribe from your plan. There are many ways you can use to help you win them back. Do your best to make everything as memorable as possible. Consider how you might mirror your brand’s voice and tone to create a meaningful moment in your breakup. Be very intentional with the design of your off-boarding experience.
    To make the perfect off-boarding experience a reality, download our free guide to see why convincing customers to buy again is the lifeblood of any business. Use our tactics to effectively follow up with your customers and keep the sales conversation going.