This is how you’re losing customers who access your website with mobile devices or tablets

A good majority of people around the world today rely on their mobile phones for many things like shopping online, keeping up with the news, interacting with friends on social media, and responding to emails. According to research, mobile internet use surpassed desktop use in 2016 tipping the scales 51.2% for mobile to 48.7% for desktop. It’s simply because in today’s hectic world, it’s much easier to use your phone to do these things than it is to turn on your PC and then open a browser tab to access what you need online. For many people, it is now very difficult to imagine life without a mobile phone.

According to another study, App Annie’s state of Mobile report, the average time spent on mobile apps was four hours and 48 minutes, a 30% increase from 2019. This was calculated across ten markets, including India, Turkey, United States, Japan, Mexico, Singapore and Canada. Users in Brazil, Indonesia and South Korea exceeded five hours per day. Of that time, seven out of 10 minutes were spent on social apps, photos and videos, with TikTok leading the way.

So what does that really mean? Clearly, if you still don’t have a mobile-friendly version of your website, you’re most likely unknowingly turning away potential customers. Indeed, your website certainly has an effect on the perceived credibility and quality of your business.

• We would like to help you understand how to evaluate the success of your website, as well as share tips that will help you make improvements. That’s why we’ve made a free guide available for you to download at the end of this article, containing this information and much more!

Reasons to make your website mobile friendly

You need to make sure your site is mobile-friendly so that users can effortlessly navigate, browse and click through links. Most importantly, what you must remember is that just because you have a website, doesn’t mean that it is optimized for phones and tablets. Therefore, it’s upon you to ensure that visitors to your site actually enjoy their visit and have a good experience, otherwise they’ll leave and never return because according to research, 88% of online consumers are less likely to return to a site after a bad experience! Some of the reasons why you need to have a mobile-friendly website include:

1. Helps you build credibility: A mobile-friendly website will help you build credibility with your customers, clients, and influencers in your This is because, anyone who tries to visit your site on a mobile device will have a proper experience and this will encourage them to see you as a credible source of information.
2. SEO – Google prioritizes mobile-friendly websites: it’s a known fact that google prioritizes mobile-friendly websites over those that are not in mobile search results. Google includes mobile data into its ranking and will index your mobile site first and base your website’s search ranking on that, meaning websites that are optimized for mobile rank better than those that don’t.
3. It becomes easier to reach more customers even faster: It should be clear by now that a mobile-friendly site automatically opens up your customer base to anyone performing a mobile search.
4. It helps your business be seen as relevant: If your website’s mobile experience is poor or non-existent, people will be encouraged to seek help However, mobile-friendly websites are contemporary, cutting-edge, and legit.
5. Last but not least, it’s becoming a standard best practice: in today’s world, many websites are optimized for mobile devices and more are going live every Responsive web design has made mobile optimization easier and more accessible to everyone, which means users have started to expect this level of functionality to become the norm when browsing on their mobile devices.

• In the free guide you can access at the end of this article, we highlight the key areas you need to focus your attention on to ensure your website delivers success to your business. One of the valuable things we share with you in the guide includes how to know if you’re accidentally losing customers who are viewing your website on mobile or tablet devices.

Conclusion

Here are some important points to keep in mind when developing a mobile-friendly website:

• First of all, display your company’s most important information (name, address, contact information and a brief description of what you are about) at the top in plain text.
• Next, do not include flash videos about your site because many devices do not support flash and can also take a long time to load.
  Also, make information easy to read on a small You can achieve this by not complicating navigation across multiple pages.

In most cases, the Internet does not offer second chances. Poor website design, outdated aesthetics, and low usability are major credibility killers. So what should you do? First of all, if your website hasn’t been updated or redesigned in 5 years, you should implement the design tips we provide to create a modern and responsive website. If you recently completed a redesign and still find that many users keep leaving your site, and the conversion rates are lower than expected, then what you really need is this helpful free guide which contains tools you can implement to improve your website’s user experience.